For the last 7-8 years, you have probably noticed the growing popularity of advertising flags dotting the roadside. Long and Tall or fat and small, they call out for your attention whether they are touting the latest fast food invention or showing you where you can find a mobile phone service provider. They have names like Swooper Flag, Teardrop Flag, and Feather Flag. But despite the variety of names, they all have a common purpose, and that is to get the attention of anyone passing by and invite interest in whatever product or service they represent. One thing for sure advertising flags can be very effective when it comes to getting our attention.
The power of advertising flags and why they catch our eye.
There is a reason that these advertising flags catch our eye and at the very least summon a glance. It has to do with a human tendency called Passive Attention. This instinct is built into us and serves as a defense mechanism that is triggered when something stands out in our environment. Our subconscious notices the movement, size and bright colors of the flags and directs attention to it. Flags can also stand out and give the impression of something festive or exciting is happening at the location, especially if the locations next to them have none.
A flag by any other name...
As mentioned in the opening, Advertising flags come in many shapes, sizes and go by many names. Many times an advertising flag can be referred to as a banner flag, or have the word banner in their name. Below are the more common names for advertising flags and their unique characteristics that separate them from each other.
Swooper Flags –
Also known as Swooper Banner, Flying Banner, Flutter Flag or Banner Flag. The most popular advertising flag, the Swooper flag is one of the first tall advertising flags. The Swooper Flag is 11.5 ft tall and stands a towering 16 foot when mounted and displayed on its Aluminum pole. The Swooper is specifically designed for movement, as the pole stops about 6-7 inches from the top corner leaving a “flap” that gives the flag its Swooper motion. The Swooper flap means even with the smallest of breeze the Swooper Flag can create attention-grabbing movement. The Swooper Flags movement is great for attracting attention outdoors but is not well suited for indoor use. You can either choose to have a Custom Swooper Flag made or choose from the hundreds of pre-printed Swooper flags available that cover a wide range of business categories representing Real Estate, Income Tax Service, Storage and Open Flags to name just a few. The Swooper Flag offers more pre-printed flag options than any other advertising flag on the market.
Feather Flags –
Also known as a Feather Banner, Blade Flag, Beach Flag, or Banner Flag. The Feather flag is a tall advertising flag that closely resembles the Swooper Flag, and the biggest difference is the pole goes all the top corner of the flag and does not have the “flap” that allows for movement as seen in the Swooper flag. The Feather Flag has a fiberglass pole extending all the way to the outside corner which holds the flag out making it. The more stationary “Windless” nature of the Feather Flag allows for the use of more text and makes them better suited for indoor use. Unlike the Swooper Flag, the Feather Flag is available in a variety of sizes and has several hardware options that include the standard ground stake, or X-mount with an optional water bag that works as a counterweight to help stabilize the flag. Double Sided Feather Flags are a popular option that features two Feather Banners sewn together with a blocker layer in the middle. Some people choose to put a different design on each side of the double-sided flag. The blocker layer allows for no light to show through the two sides which would interfere in displaying the design. As far as pre-printed Feather Flags, there is less variety and availability compared to the pre-printed Swooper Flags. The popularity of the Feather Flag has been steadily growing and should take over as the most popular advertising flag in the near future.
Teardrop Flags –
Also known as a Teardrop Banner, or Bow Flag. The Teardrop Flag does not fall into the category of the Tall Advertising Flag. Instead, it is shorter and much wider than either the Swooper or Feather Flag. This means the Teardrop Flag features a much larger proportional print area for logos and custom artwork. The Teardrop Banner Flag uses the same concept of “windless” display the Feather Flag uses. This is accomplished with the fiberglass pole that follows the pole pocket, and the flag is stretched tight by the spring tension of the pole. The Teardrop Banner utilizes this tension to maintain a unique teardrop shape for continuous graphic exposure. Custom Teardrop Flags come in three sizes ranging from 7’ to over 13 foot tall when displayed. Teardrop Flags are very effective for indoor use at trade shows, conventions, expos and retail environments. A double sided Teardrop Banner is much like a Double Sided Feather Flag as it consists of two banner flags sewn together with a blocker layer in between.
Common Characteristics Of Advertising Flags
So while the different Advertising Flags may have different names and shapes, they share some common ground like the material they are made of, and how they are printed.
While a percentage of Advertising flags are Screen Printed, most are printed using a process called sublimation printing, which fuses the ink with the flag material using heat. This process decreases fading and produces extraordinarily brilliant colors due to the bonding of the dye to the fibers of the flag material.
Advertising Flags are usually made of a synthetic fabric, most often a Polyester flag, while others can be made of Nylon material.
How long does a Advertising Flag Last?
The short answer is six months to several years. The long answer to this question lies in the maintenance of the flag. Several factors come into play when talking about the longevity of an Advertising Flag. The factors include weather, sun/heat exposure, and pollution. Advertising Flags stand up to moderate wind conditions fairly well, but exposure to heavy wind conditions will reduce the long term life of your banner flag. Rain combined with windy conditions will also adversely affect the long term life of your flag, as the flag heavier when it is wet, and this will compound the wear on the banner. The Dye Sublimation process stands up well against fading, but as with any material, sun/exposure will weaken and fade colors. So the amount of direct exposure to sun and heat will affect how long the banner flag will last. In urban areas where a high amount of traffic occurs, pollution can be a factor in the wear. Bringing your advertising Flag indoors during extreme weather conditions will help it last longer, and while placement in direct sun and exposure to pollution may diminish the life of your flag, it should not be a factor when deciding where to display it. The primary goal is traffic and drawing attention to your business, so the Banner Flag should be displayed wherever it serves your business the most.
Cost Effective Advertising
Whether you are talking about a custom or pre-printed advertising flag, Banner Flags provide an effective means to draw attention to your business, organization, or event. Advertising Flags provide a very high ROI (Return on Investment) as they work 24 / 7 advertising your business for about .60 cents a day.*
*based on the worst case scenario of the flag lasting 6 months.