There are a lot of different opinions as to what constitutes good citizenship, but most would agree that living within the accepted rules of common decency while showing respect for our fellow citizens could qualify. While most of us try to be the best citizen we can, there are those that operate without any regard for those around them. Though this applies to numerous scenarios in our everyday lives, for the purpose of this article we will focus on the balance needed between local businesses and the community in which they operate, and in particular the use of Advertising Flags.
Conflict Of Interest
Local business and the community in which they operate share a very special relationship with each other. Both benefit from each other as the success of one helps the other in most cases. So it is an understatement to say a certain harmony should exist between the two. It is not uncommon that from time to time a situation arises that disrupts this balance, and pits the interest of the community against that of local business. One recent conflict involves the use of Advertising Flags. Advertising Flags like the Swooper Flag and Feather Flag can be an effective way for a business to draw attention, but sometimes the attention they draw is not always good.
The Great Recession Sparks Wide Spread Use of Advertising Flags
The Great Recession that started in 2007 prompted a lot of communities in the U.S. to allow more flexibility in temporary signage regulations for struggling businesses. Relaxed enforcement coupled with the introduction of the tall banner flags as an effective, low-cost advertising alternative, saw the use of advertising spread like wildfire. The tall brightly colored banner flags with names like Swooper Flag, Feather Flag, and Teardrop Flag were popping up everywhere, and being used by both small and large businesses.
Too Much of A Good Thing?
Unfortunately as with anything, over indulgence and neglect by some shed a bad light on the use of Advertising Flags as a whole. Despite their inexpensive replacement cost some business owners would leave their Swooper Flags out way past their prime until they were just shreds of faded material waving in the wind. Others ignored local regulations and failed to file for the necessary permits, left them out past the time allowed by local regulation, or installed them in a manner that obstructed view of traffic signs and lights. Of course the local and county governments started to enact tougher regulations and in some cases outright ban of Swooper and Feather Flags.
Responsible Use of Advertising Flags
In an incorporated community with sign regulations, Advertising Flags such as the Swooper Flag, Feather Flag or Teardrop Flag can fall under the temporary signage category. The amount of time you can display Banner Flags might be regulated. For example, in Ceres, California an ordinance was enacted that requires a business to apply for a free permit allowing them to fly banners during special promotions for 90 days out of the calendar year. They are allowed to break it into intervals of their choosing as long as it does not exceed the 90-day cap. So you should always be aware of the regulations in your area because it not only has to potential to cost you in the form of fines but can cost your community as well. One city estimates they spent roughly $12,000 in taxpayer funds enforcing temporary signage regulations involving Banner Flags.
No Regulations, No Problem?
Even if you the community or area you operate your business in has no regulations involving Banner Flags, you should still try to use them responsibly.
If your Advertising Flags become faded, worn or tattered replace them to keep them from creating a visual nuisance.
Be sure to install the flags where they do not block street signs or traffic lights.
Be sure to install the flags far enough back from the street, so people leaving your drive or your neighbor's drive have a good view of oncoming traffic.
Install your Flags far enough back from sidewalks so as not to be a nuisance to pedestrians.
Bring your Advertising Flags inside when windy condition are present, not only will this prolong the life of your Banner Flag it can prevent them from blowing away into traffic and potentially causing an accident.
There is no doubt Advertising Banner Flags are an extremely cost effective way for businesses to advertise, and using them in a responsible manner is good for both the businesses that rely on them and the community that has to live with them on a daily basis. If you have information about regulations in your particular area, please post them below as it may be helpful to other business owners that operate in your area.
Feather Flag Photo Source - http://www.winknews.com