Don’t overlook the importance of your business signage.
Business signage is often overlooked and mistaken as a detail rather than a necessity. Signage is the introduction of your business to the public. As demonstrated in the infographic above and according to the SBA, the all important first impression made by your signage can be the difference between a new customer or just a passerby.
Effective business Signage can work 24-7 bringing in new customers
The infographic makes several points as to how effective signage is when it comes to finding new customer-
- 35% of passerby would not know your business is there without a sign.
- About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye.
- Signs attract 50% of a start-up business’ new customers.
- Surveys have indicated nearly 75% asked indicated that they had told others about a business simply based on its signage.
Signs can help your business be more profitable.
A study conducted by the University of San Diego School of Business Administration to determine the economic value of on-premise signage shows the average increase in sales revenue from 7.7% to up to 15.6% that resulted from signage improvements. So Installing a new sign, custom banner or yard sign, can increase business as much as nearly 16%
Cutting corners and going cheap on your business signage cost you more in the long run.
- Nearly 60% of consumers said that the absence of signs deters them from entering a store or business.
- Over 50% of those surveyed indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business.
You do not have to spend thousands of dollars to improve the effectiveness of your signage.
“Passive Attention”, is an instinctive behavior in humans that keeps us aware of everything happening around us. The movement and bright colors of advertising flags can capture the “passive attention” of passing traffic and increase the value and effectiveness of your business signage. Custom Feather Flags, Teardrop Flags, and Swooper Flags can increase location awareness with passing traffic without breaking the bank.
SOURCES
Signs.org – http://www.signs.org/Resources/Signage101/SignsasMarketing.aspx
Signs.org – http://www.signs.org/Resources/Signage101/SignsTheBottomLine.aspx
FedEx Office Survey – http://about.van.fedex.com/newsroom/global-english/fedex-office-survey-standout-signs-contribute-to-sales/
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<p><strong>Please include attribution to BigTexBanners.com with this graphic.</strong><br /><br /><a href='https://BigTexBanners.com/advertising-signage-infographic.html'><img src='https://bigtexbanners.com/images/blog/infographic-001-2-16-17.jpg' alt='Importance Of Business Signage' width='600px' border='0' /></a></p>3 Comments
10-04-2017 – Deb Pearl said...
I have been trying to think of good ways to help the company I work for to get more business, and I didn’t think about signs. It is true that most people wouldn’t know our business without a sign. I didn’t know that signs attracted a lot of new customers as well though. We will have to make sure that we get ourselves a great sign in front of our business! Thanks for all the information!
9-28-2017 – Taylor Bishop said…
Thanks for the interesting read about business signage. It’s so interesting that signs can actually attract 50% of new customers for start-up businesses. Definitely sounds like it could be beneficial to make sure that you have a good budget for these, especially if it can help out a business that much.
9-27-2017 – Kylie Dotts said…
It’s amazing that putting up a sign could increase sales by almost 7%! This seems like such an easy and simple way to help get the name of your company out there. A sign really wouldn’t be that expensive most of the time as well, so it’s an economical way to get people in the know about your business.