Trade shows and events are bustling hubs of activity, with businesses vying for attention. In such a crowded environment, standing out is no small feat. That’s where trade show flags become essential.
These highly visible, customizable banners are a game-changer in the industry for businesses looking to promote their products. Affordable, portable, and effective, trade show flags are an essential feature for boosting brand visibility while providing a professional, polished display at any promotional event.
Whether you’re a small business or a large corporation, trade show banners offer a simple yet powerful way to garner attention at your exhibit, and enhance your marketing efforts.
Designing Effective Flags for Trade Shows
When it comes to designing banners for trade shows, the goal is to design a visually striking and memorable display that communicates your brand’s message clearly.
Trade show displays, including banners, pennants, table covers, and signage, are often the first thing people will notice from a distance, so it’s important to get the design right. Here are some key design principles to keep in mind when designing your trade show banners.
First of all, keep it simple, yet make it bold. The best designs are cohesive and easily understood at the first glance. You need to grab their interest fast.
Also, remember is to use high contrast colors and graphics whenever possible for the most effect. If your logo is blue for example, pairing it with a white or even a bright yellow gives a striking contrast that grabs attention.
Next, make your logo your focal point. This is the most important thing you want people to see and remember.
Try to use images sparingly, too much is too much, and a lot of people do not realize that, and tend to go overboard, resulting in your message getting overlooked in a visitors haste to take in everything.
We use quality materials, high resolution graphics, and custom printing. Be sure to choose the right assembled size for your needs, and do not forget to include the details of the important information, like your logo, name or tagline.
Trade Show Flag Benefits
Trade show pennants aren’t just about looking good. They serve several practical purposes that can make your time at the event more successful. Lets review these.
Increased Visibility
The most obvious advantages of trade show pennants is their ability to increase your visibility. Their tall stature ensures that they can be seen. Even if people don’t stop by right away, they’ll know where you are and may swing by later when they have more time.
Attracting Attention
Flags move! They’re never static like traditional banners, so they create visual interest and curiosity. People are naturally drawn to movement, and a display fluttering in the breeze creates a vibe that makes people want to review your booth. The movement itself will capture attention.
Space Efficiency
Trade show booths can feel cramped, especially when you have limited space. Pennants are a fantastic way to add dimension to your display without taking much floor space. You can position them to create a larger-than-life presence without crowding the area.
Cost-Effective Advertising
When compared to other forms of advertising, trade show displays are relatively inexpensive. They’re affordable for small and medium-sized businesses looking to get the most from their marketing budget. They are also durable and can be reused at multiple events, which helps you get more bang for your buck.
Customizable and Versatile
Another benefit of trade show pennants is their customizability. You can print anything on your display—from your logo and slogan to a specific product or promotion. You can review and tailor the design to your event’s theme or your business’s unique personality. Additionally, they are versatile—they can be used at indoor events, outdoor expos, and even street-level marketing campaigns.
Choosing the Right Type of Trade Show Display
When it comes to selecting the right display for your trade show booth, you have several options to choose from. Display stands play a crucial role in presenting durable, eye-catching displays that help your business stand out amidst competition. Each type offers different benefits, so it’s important to review and consider what works best for your booth and objectives. Whichever you choose, we have you covered with product packages.
Feather Banners
These banners are tall and shaped like a feather. These are ideal for maximizing vertical space, as well as drawing attention due to their continuous movement. Made from lightweight fabric, the versatility of these pennants means they are great for both indoor and outdoor events. They can be setup outside your booth, at the entrance, or along walkways to make a welcoming path.
Teardrop Banners
These are the tall banners shaped like a droplet that we are all familiar with as well. Made with 110D polyester and featuring dye sublimation printing, these teardrop shapes remain taut, ensuring your message gets seen, even in windy conditions.
Retractable Banners
Retractable banners, also known as pull up banners, are a popular option for trade show booths. These retractable banners are a simple concept that is easy to transport. The printed banner is rolled up inside, and when your ready to display it, you simply pull it up from the base and lock it in place.
Vinyl Banners
These are the large, durable banners made from vinyl, commonly used as a visual display in trade show booths. Unlike fabric banners, which can be lighter and more flexible, vinyl banners have a glossy, more rigid feel that makes them ideal. These serve as a prominent feature to showcase your brand or services. Vinyl is a weather-resistant material, making it a popular choice for both indoor and outdoor trade show environments.
Tent Flags
Tent flags, commonly called teardrop or feather banners are freestanding perfect for drawing extra looks to your pop-up tents and can be customized with single-reverse and double-sided options.
Table Runners
Table runners are decorative and functional pieces of fabric panels that can be placed over tables at trade show booths. These runner panels act as a stylish accent for your display, and can be customized with your company or logo to add a pop of color and branding to your table display.
Custom Tablecloths
We also offer various custom tablecloths to choose from in varying standard table sizes, such as 4, 6, and 8 ft., as well as stretch table covers with your logo. With the tablecloths, you can print on all four sides at no extra charge. That means four times the opportunities!
Rectangular Banners
Rectangular banners are more traditional and classic. These are perfect for businesses that want a more straightforward appearance. They also provide ample space for your logo. Whether you’re looking to hang them vertically or horizontally, these rectangular panels can easily be customized to meet your needs.
Different Environment Options
If you’re exhibiting outdoors at a promotional event, make sure your display products are made to withstand the elements. Review and choose durable materials, and invest in sturdy poles, that can handle wind, rain, or even snow if necessary, or get our package, with pole and hardware included.
Base options include the durable ground stake for outdoors. This has a ball bearing spindle that allows your flags to swivel in the wind easier, which reduces wear.
Another option is the premium cross base with the same spindle. For use indoors and out, and made to fold up for easy storage.
We offer optional water bag counter weights for extra stability, for use with a cross base. We also offer a variety of special mount options, for special situations. For example wall mounts, pole mounts, water base, and tire mounts for car lots. Big Tex Banners has you covered.
Customizing Flags for Maximum Impact
When it comes to trade shows, unique is the key to making your brand stand out and leaving a lasting impression on attendees. A well put together flag is a powerful branding tool that can draw in customers, communicate your brand, and enhance your booth’s overall aesthetic.
Start by using custom print options to match your brands color and style. Give it your own personal touch with custom graphics. Decide between single or double sided for greater impact.
Choose between various sizes, and consider different shapes and angles to come up with a unique display that supports your exhibit’s needs. Easy setup and take down, with a carrying case for a hassle-free experience.
Design Now Pay Later Program
At Big Tex, we feature a free design service directly on our website. Use our online design tool, where you can upload your own artwork to do it yourself, or you can use the services of our in-house team and let us do it for you it for you. Our print services feature the highest quality graphics. Choose bold colors that can be seen from a distance to help you stand out among the competition. Make sure you feature your brand or logo as the main focal point.
Next, a digital proof will be sent for review, once you review and approve, choose a payment method, then your products will go into production. This lets you fine tune your design before you have to pay, giving you peace of mind. If you have any questions or concerns about our products, reach out to us on our website. Likewise if you are happy with our products and/or services, feel free to leave us a review.
Setting Up and Displaying Your Flags
Getting your trade show displays set up properly means a cohesive booth. Doing it right will have them standing tall and proudly doing their part to invite visitors. Put them in the best spot to do that. Place them facing the traffic flow.
Make sure your setup is sturdy by using the right base. There are various product options to choose from. Choose between a cross base, a ground stake, and weighted plates. Sandbags are another option for added strength.
Store properly when not in use, and spot clean with a damp cloth if needed. Ripped or dirty pennants do not make a good impression. Steam before using it if it gets wrinkled during storage, to keep them looking sharp.
Conclusion
Customizing your flags for trade shows is a critical step in maximizing their overall impact and ensuring your display stands out in the trade show industry. By focusing on your branding, choosing the right size and design, and incorporating high-quality graphics and materials, you can create flags that not only attract attention but also reinforce your brand identity. Remember, a well thought out flag is an investment in your trade show success—one that can guide attendees to you, leaving a lasting impression, and ultimately lasting results.
